Mini-Seminar
Identity Alchemy
An Introduction to Archetypes and Aesthetics
Unlock the hidden psychology behind your style, identity, and brand.
What if the way you dress, decorate, and design wasn’t random — but a reflection of your deepest instincts? What if your inner archetype already knew the palette, textures, and shapes that express your essence?
This free 45-minute mini-seminar introduces Identity Alchemy, a new framework at the intersection of psychology and aesthetics — presented by Zykr Brand Atelier, Empathy Architects, and Heidi Damata, Founder of Colorful Soul Studio.
November 5, 2025 | 45 minutes) mini-seminar* 12:00pm CST— November 5, 2025 | 45 minutes
*Seminar recording available to registered participants after the live presentation.
Why This Matters
We often talk about personality shaping how we see the world. But it also shapes how the world sees us.
Your instincts form your aesthetic DNA — influencing color, texture, and silhouette.
Your style choices express unconscious drives — even before words are spoken.
Your brand identity creates resonance — drawing people in at a deep, archetypal level.
For the first time, we’re bringing these pieces together: Enneagram instincts, our proprietary 12 seasonal brand personalities, and a groundbreaking new seasonal color + style synthesis from Color Soul Studio.
What You’ll Learn
In this free session, you’ll discover:
Instincts in Action
How your dominant Enneagram instinct shapes your presence and aesthetic preferences.
Style & Psyche
Why certain palettes, silhouettes, and textures amplify your unique expression — and how Heidi’s new system of seasonal style codes unlocks the patterns behind it.
The 12 Brand Personalities
A preview of the archetypal system that connects inner psychology to outer brand identity for entrepreneurs, solopreneurs, and innovators.
Your Guides
Enneagram & Empathy
Sterlin and Aaron of Empathy Architects ground the experience in instincts and typology, revealing the psychological blueprint beneath style.
Seasonal Color & Style
Heidi Damata, founder of Colorful Soul Studio, introduces her groundbreaking synthesis of seasonal color and style essences, showing how inner instincts align with palettes, silhouettes, and textures.
Brand & Aesthetics
Sterlin and Aaron unveil how instincts and aesthetics fuse into your personal brand signature — a system for identity that resonates from the inside out.
A Glimpse Ahead
This free mini-seminar is your first look at Identity Alchemy: from inner archetype to outer aesthetics, our upcoming four-day intensive in Los Angeles (January 2026).
Spots for the live intensive will be highly limited — and attendees of this seminar will be the first to hear when registration opens.